Floww Digital

SEO Performance Review

Window Supply Company

Prepared by Floww Digital | September 2026

12 months of organic search performance, September 2025 to September 2026

The headline numbers

Twelve months of growth

Monthly organic traffic

1,629

visits

+42%from 1,150

Keywords ranking in Google's top 3

keywords

+86%from 29

Referring domains (websites linking to you)

427

domains

+721%from 52

Estimated monthly traffic value

£3,437

per month

+36%from £2,527

What this organic traffic would cost to buy through Google Ads at current cost-per-click rates. Ahrefs estimate, converted from US dollars at approximately 0.78.

Organic traffic

Organic traffic, month by month

Traffic fell through late 2025 and bottomed out at 623 visits in January 2026. Since February it has climbed steadily and held.

September 2026 traffic is 2.6 times the January low and 42% ahead of the same month last year.

Rankings

Top 3 rankings have almost doubled

Positions 1 to 3 capture the large majority of clicks. Window Supply Company now holds 54 of them, up from 29 a year ago. That is the single clearest signal that the work is landing.

Biggest ranking wins

The keywords that moved

Search term	Monthly searches	Sep 2025	Sep 2026
upvc windows near me	1,300	Not ranking	7
window suppliers near me	800	Not ranking	2
window company	700	Not ranking	3
liniar windows	700	Not ranking	3
window manufacturers near me	500	48	3
composite windows and doors	400	17	1
reversible windows	350	18	1
upvc windows supply only near me	300	25	2
windows company	250	30	1
window and door manufacturer	250	14	2
upvc window manufacturers near me	200	23	1
upvc shop near me	150	31	3
window supplies near me	150	17	2
window and door supplier	150	10	2

The "near me" story

You now own the buying searches

search terms containing "near me" now ranking on page one of Google

4,950

combined monthly searches across those terms

of those now in the top 3

Someone searching "window suppliers near me" is not browsing. They are looking for a supplier today. A year ago Window Supply Company was largely absent from these results. Today the site appears on page one for 22 of them, and in the top 3 for 10.

Location pages

Your trade counter pages are carrying the traffic

832

visits per month, roughly half of all organic traffic, comes from the location pages.

Each of these pages puts Window Supply Company in front of trade buyers in a specific catchment. Dundee ranks second in the UK for "window suppliers near me", a term searched 800 times a month.

Content

The blog content is doing its job

Are Liniar Windows Any Good?

Ranks #3 for "liniar windows" (700 searches/month) and #1 for "liniar windows reviews".

keywords

visits per month

The Future of Window Reinforcement: uPVC Thermal Reinforcement vs Steel

Ranks #1 for "reinforced windows".

Assessing the Visual Quality Standard for Glass

Ranks #1 for "check glass".

This is what the content retainer buys. Articles written for the terms your buyers actually search, published, and then earning positions against much larger competitors.

Link building

Authority has grown eight-fold

375 new websites now link to windowsupplycompany.co.uk that did not a year ago. Links are how Google decides who to trust.

This is the engine behind the ranking gains on the previous slides, and it compounds. Stop the work and the gains stop with it.

What it is worth

What this traffic would cost to buy

£3,437

per month

what this traffic would cost at current rates

£41,000

per year

the equivalent annual Google Ads spend to replace this traffic

Ahrefs estimated traffic value, based on the cost-per-click of every keyword the site ranks for. Indicative, not a quotation. Converted from US dollars at approximately 0.78.

The case for keeping HubSpot

What switching off would cost

You lose the ability to measure any of the above

Everything in this deck is traffic arriving at the website. HubSpot is where those enquiries are captured, tracked and followed up. Without it there is no record of which visits turned into quotes and orders.

The history goes with it

Contact records, deal history, email conversations and quote activity built up since June 2025 sit in HubSpot. That data does not come back.

The website work is tied to it

The retainer covers both HubSpot requests and website requests. Website changes, forms and landing pages run through the same retainer that supports the search performance shown here.

The contract is still running

The agreement remains in place regardless, so cancelling the service removes the support without removing the commitment.

Where the next gains are

The next ninety days

upvc windows near me

1,300 searches

Now #7Target top 3

window manufacturers

700 searches

Now #10Target top 5

window supplier

350 searches

Now #8Target top 3

window near me

250 searches

Now #8Target top 3

Further location pages

Built on the Dundee and Livingston model, which are already the two strongest pages on the site

The positions are within reach. They need the content and link work to keep running.

In summary

Organic traffic is up 42% year on year and holding.

Top 3 rankings are up 86%.

The work compounds. It only compounds if it continues.

Source: Ahrefs, 16 September 2026. Organic traffic figures are Ahrefs estimates of monthly organic search visits. Traffic value is Ahrefs' estimate of the equivalent Google Ads cost.